A trend has been that the ice cream industry is trying to get health-friendly, with low calories and low-carb options, but it is playing catch-up to frozen yogurt, Andre said. Besides health concerns, two more innovations in the frozen yogurt industry－on-site consumption and the ability to add your own flavors and TOPpings－may give it a slight advantage in growing popularity, but both markets are growing relatively1 nicely.

冰淇淋產業正試圖做出更有益健康的商品，推出低熱量、低碳水化合物的冰淇淋，這已然是當下的趨勢，但比起凍酸奶產業，冰淇淋還需迎頭趕上。安德烈說，除去健康方面的考慮，凍酸奶產業率先推出了兩項新服務現場食用和加入自己喜歡的口味的餡料，這類優勢或許讓凍酸奶比冰淇淋稍微受青睞一點。不過目前冰淇淋和凍酸奶都非常受青睞，兩個市場都呈良性增長態勢。

凍酸奶英文表達就是frozen yogurt，也可以簡稱為fro-yo。它既有冰淇淋的美味，又比冰淇淋更健康，所以已經成為不少人鐘愛的夏日甜點，在一些地方風頭甚至蓋過了DQ之類的老牌冰淇淋店。對健康的追求意味著中國人的consumption habit（消費習慣）的改變。